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NEW YORK - AUGUST 10: A general view of atmosphere at the grand opening Pop-Tarts World in Times Square on August 10, 2010 in New York City. (Photo by Neilson Barnard/Getty Images for Pop-Tarts)

Kellogg’s® Pop Tarts® come in a wide variety of flavors. In addition to ‘traditional’ ones like strawberry and blueberry, Kellogg’s also produces limited seasonal varieties such as Frosted Pumpkin Pie. The newest flavor to reach store shelves is Ice Cream Sandwich. If it is as good as their Hot Fudge Sundae version, it is sure to be a success.

But with America become more weight conscious, particularly with childhood obesity, will junk foods like Pop Tarts survive? Already, Kellogg’s has begun marketing Pop Tart ‘Popsters’, packets of smaller versions of Pop Tarts with each packet containing only 100 calories worth of the sweet treat. Many flavors, such as the new Ice Cream Sandwich, are made with 25% less sugar than other Pop Tarts.

My personal favorite Pop Tart is Frosted Strawberry. Though, I will admit, there are few flavors of Pop Tart that I would turn down if offered. So is Kellogg’s Pop Tart America’s favorite junk food? Many will argue the point, choosing various types of candy, chips or other food items like pizza. One thing is certain that as long as there are children, there will be Pop Tarts. Even if some of us ‘children’ are in our 50s. Frankly, I think Kellogg’s is missing a major market in not producing an up-scale, gourmet Pop Tart geared for adults to exchange is gifts for holiday and romantic events. Who would choose a dozen roses over a stylish basket of Pop Tarts? Certainly not I!

NEW YORK - AUGUST 10: A general view of atmosphere at the grand opening Pop-Tarts World in Times Square on August 10, 2010 in New York City. (Photo by Neilson Barnard/Getty Images for Pop-Tarts)

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